The benefits of using social media to engage with your community members.
You may want to consider not relying entirely on your digital groups like Circle, Heartbeat, MightyNetwork, or Facebook Group to communicate with your community members. You want to go to where they are, and there are several benefits to connecting with your community members on other platforms like Twitter, LinkedIn, and Instagram.
How to Reach Out?
The first thing to do is to make sure during the onboarding process that you are collecting your member's social profile URLs via their profile set up for your group or via an onboarding form.Reaching out to members via social media to say hello and engage and:
What are the benefits?
4 ways to engage with members on their social profiles
When you engage with a member's post, you are also elevating their post which means their post is more likely to be seen by their followers which is a benefit to both of you.You are showing your support for them, and they are introducing their social connections to your group. Win, win.
Few Things To Keep In Mind When Engaging On Social media.
You want to focus on quality over quantity when engaging. You don’t want to come across as spammy or like you are just trying to sell your group. You want to be genuinely interested in the person and what they are sharing.
Some engagement examples
Example 1:Hey (name), read your post on (topic), super inspiring. I learned (XYZ). Looking forward to tuning into what you share next. I’m also curious to know if (XYZ)Example 2:This is awesome! Learned for much. My biggest takeaway was (XYZ). I’m curious if you would be interested in (topic) as I know many of our members are.Example 3:I’m (your name) and I’m the (title) of (your group). I’m loving your recent posts about (topic) and just wanted to reach out and say hello. I feel like we could have a lot in common, looking forward to reading more of your posts.
In conclusion, engaging with members on social media is a great way to connect with members, build relationships and increase the reach of your group.
In an upcoming post, we're going to dive into the types of community member profiles. Before you dig through these, it's important to understand the 5 stages of a community member....
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